On Running Cloud


Fashion You’ll Love

Primo Comfort Footwear is a Small Business with multiple stores throughout South Florida that specializes in men's and women's European Footwear.
We expanded our online retail during Covid-19 to continue serving customers worldwide.  We strive to bring shoppers the trendiest styles, from design to concept, and straight to our customers’ doorstep.


Brands We Offer

Vibram 5 Fingers

On Cloud Running

Ilse Jacobsen

Rainbow Sandals    Victoria Adames

Eric Michaels     Birkenstock     Spring Footwear   Toms     Reef

Teva       Oofos         Olukai       Cobian        Hey Dude        L'Artiste          Reiker         Havaianas            Naot


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What Our Valued Customers are Saying

Went to Primo comfort footwear Delray location
Got a pair of shoes from Sharon
Some “Olukai” are very comfortable and she was very helpful.
Will definitely try and return


Love this place, we stop there every time we are in the area. The manager is great!!!

Justin Kloski

Bought a pair of birkenstocks and a t shirt. Friendly and helpful service.

Christopher Bell

I’d just like to say what a wonderful experience I had at Primo with Barb! She’s the best! I am so glad I took her sage advice on the Noat sandals. They turned out to be the best choice for my recent vacation that involved a lot of walking. Thank you Barb, they are now my “go to” sandal!

Shirle Finley


About Us

Are you ready for an amazing store and online shopping experience? Check out Primo Footwear, where you’ll find a great selection at the most competitive prices. If you can’t find what you’re looking for, contact us today.

Our vision is fast-paced, forward-thinking and fashion-centered at its core, and all of our products reflect these ideals. We invite you to browse our site to find just what you have been looking for. Look good, feel good, shop Primo Comfort Footwear today.